Whether bronze enterprise or stores, if you choose the dealer channel sales way, ultimately depends on the dealer to complete the dock with the consumer. How to deal with the relationship between the dealer and became the door companies and stores in the sales process is important one annulus.
Enterprise's relationship with distributors
Enterprises through the dealer can grasp the whole area and even national development prospect. How to not let the dealers in constantly looking for a brand, brand, change, to find manufacturers, how to let the dealer to independent brand full of trust and confidence, this is the enterprise to do.
First of all, enterprises have to practice "the internal strength", guarantee the product quality is the first point. There's not a good product quality, don't say the dealer, is the consumer will not "pay". Quality is always the foundation of enterprise survival.
Second, the price of the product. This is not only the consumer concern, is also a dealer care about. Dealers on prices even more sensitive than consumers. In the guarantee of enterprise survival and development at the same time, to give the biggest benefit to dealers, let dealers to get better returns.
Finally, with dealers to cooperate. Companies in product consulting, propaganda, after-sales service, provides the convenience for dealers as much as possible. Dealers, once there is a problem, whether can be used to solve through the best channel. Enterprises are not only cooperate with distributors only provide products, to provide technical solution, but also for the dealer to provide more management, service platform.
Stores and distributors
Orientation, the management level of store location and markets, rents and a series of problems are the most high-profile dealer. In the current reality of rising prices, if the stores don't see dealers as friendly cooperation alliance, but the idea of a "catch their fly", push up rents, depress the dealer profits, only immediate interests, the dealers will have to struggle. This trust between partners began to suspect that is more likely to be the situation of the capital chain rupture.
Stores supervision dealer, distributor service customers, this is without a doubt. For example, a high level of stores to improve self business professional level, standardize the internal management level. A good merchandiser in monitoring the dealer at the same time, the good quality and after-sales service. Dealers also want to manage self shoppers. From inside to outside to improve staff quality, to be more competitive than the counterparts. In the mastery of basic etiquette capacity state, further understand the selling skill knowledge, etc. Stores and distributors of the relationship is more like a brother. Stores provide venue at the same time, for the dealer to solve the problems about venue, dealers can better service for consumers.